Here are 3 things you can do to help turn new clients into repeat clients, the life blood of your business.
1. Offer Flexible Membership Plans
Membership plans are one of the best ways to generate repeat clients and increase your businesses revenue every month.
For example, the Bookamat weekly pricing plan, paid monthly on a recurring basis, is a perfect way to lock a client into a monthly contract which also secures their space in the same activity each week – a huge plus if class space is limited. You can also reward clients who attend two or three weekly sessions each month by giving them a discount to say thank you.
It’s also important however to recognise that some clients need more flexibility around their bookings, often due to a busy work schedule etc. Packs of bookings offer the perfect solution because they enable clients to schedule their bookings as and when they can attend. You can also reward customers for buying more bookings in a pack by offering a lower rate.
Finally, for clients needing the ultimate level of flexibility, offering unlimited bookings is a fantastic way to go, especially if you have space to fill!
2. Make It Easy For Clients To Book
Making it easy for your clients to pay for, book, cancel and reschedule their bookings 24/7 will also go a long way to ensuring new customers become repeat customers.
Customers often make bookings overnight making it essential for your studio or business to offer an online booking option. Bookamat online scheduling offers a tremendous advantage because it allows you to capture bookings at any time of day, a feature that will keep your clients keep coming back.
3. Provide A Memorable Experience (In A Positive Way)
Great customer service and attention to detail will go a long way to convince your clients to return. Start with the basics: set standards for all of your staff, listen to your clients and do your best to provide what they want.
Bookamat can help by giving your clients the power to choose what notifications they want to receive including reminders about upcoming classes and expiring bookings.
Aim to go above and beyond with thoughtful touches like a glass of champagne, a small take-home gift or an occasional complementary add-on service.